About Us

Introduction
Gene's Beaver Floral is staffed by extremely skilled floral artisans. Together they have decades of experience in all aspects of floristry, from arranging unique creations to managing large scale events such as weddings and conferences. The owner has hand picked each of his staff based on their outstanding abilities in the field of floristry.

Gene Rubey - Owner
Hello, I am Gene Rubey and the owner of Gene’s Beaver Floral. As a former “farm boy” from Iowa it was my dream to own a flower shop. In 1972, my dream came true and it was the beginning of Genes Beaver Floral. A former business partner and I came to this area and opened this store at it’s present location after purchasing the business interests from the previous owner. My business partner retired in the late 80” and I have been the sole owner since. My position entails many duties , including ordering product . researching wedding locations and creating the “dream” of that bride for her day, listening to families as they choose flowers to commemorate the death of a loved one, scheduling employees at both stores since I also own the floral department at out local Piggly Wiggly and am the first guy here each day and the last to leave. In floral work, I am well versed in sympathy work as well as wedding florals for both ceremony and reception. When necessary, I assist with corsage work, often do some permanent florals in what may be termed ”silk flowers” as at times I am called on to help with interior decorating of homes, and have some knowledge of plants and plant maintenance.
    I am happy we are beginning our 4th decade of business and I look forward to many more years here. At weddings, I am often asked, ”Will you be available for my granddaughters wedding?”. My response is “ I can’t promise that, but I look forward to many years of providing wedding flowers!” We are now in an era where many of our brides are second generation , as they are the daughters of brides and grooms from the 70”s and the early 80”s. I put in a lot of hours managing both stores and know the feeling of 14 and 16 hour work days. However, coming here to the store has never been work for me and I look forward to each day. When not at the store, I enjoy a recently remodeled art deco home on the lake and the privacy of my yard that entails some gardening. Beyond that, I enjoy seeking unusual art deco era antiques and am particularly fond of glass vases and unusual glass objects of art.

Janet Stofflet
Janet has been a member of our store for over 23 years. Janet has the ability to create anything that a customer desires. She is proficient in sympathy work, wedding work and keeps our main cooler always full of beautiful fresh arrangements”to go” at a moments notice for walk in customers. During the wedding season, she will be found at her counter spot creating corsages/wristlets and boutonnieres for the many weddings our store provides flowers for. Janet is married with two grown children and in her spare time enjoys the company of her family, gardening and day trips with her husband, Bill.

Donna Hauser
Donna has been a member of our flower shop for over 20 years. She came into the work force after children were a bit older and she wanted to branch out in to something creative. She creates most of the window displays for our store and is very proficient in the area of ‘silk” or permanent flowers. Donna also works in home interior decorating and assisting clients with floral decorating needs for any occasion, specifically for the holiday season. She is also in charge of our candy bouquet selection as well as making fruit and gourmet baskets when needed. Donna is married, has two grown children and enjoys being a youthful grandmother to her son’s two young daughters. When Donna is not at the shop, she enjoys her home and gardens and has become quite proficient on the golf course.

Caryn Haas
Caryn has been a member of our staff for about 10 years when she moved to this area and was married in a country setting at her fiancées family home. Caryn had worked at a floral shop in Madison, Wisc. and is part time at this shop where her expertise is in the back office. She is married and has a young son. When not at our store she enjoys some extensive gardening and has a “soft” spot for what some would consider too many pets.

Sabrina Hoeft
Sabrina is recently back with her “fans” at the flower shop. She had begun a few years ago as a delivery person and then began to explore the possibilities of being a floral designer. Her skill with flowers and use of colors was quickly honed to perfection and she is an excellent designer today. In between she left our employment, and worked in health care, but found she missed the people as well as the creativity and challenges of fresh flowers. At that time, she inquired about part time employment and rejoined our staff. Sabrina is married, lives in Waupun, and has recently become a new mother with an adorable daughter.

Garnet Dawson
Gar as we know him, is the main”man” at our Piggly Wiggly floral department. He has extensive knowledge of retail having worked in many department stores as a furniture salesman. Later in life, he and a business partner had a furniture store in a Madison suburb. His friendship with Gene grew and he joined the staff at our satellite store. Gar is also proficient as a photographer and does most of the photo shoots for our shopping cart as well as our photo journal and at some of our clients weddings. When he is not at work, he enjoys the privacy of an oriental garden at his home as well as other gardens on his property. Gar has two grown children living out of state and four grandchildren that he enjoys spending time with.

Gloria Manthey
Gloria has been a member of our floral staff for a few years and primarily works at our Piggly Wiggly floral department. She is meticulous with keeping the area spotless, well organized and keeps a great selection of inflated balloons ready for spontaneous sales. She also assists floral customers with purchases and floral advice and plant care. When not at work, Gloria spends time with family and friend and has a great amount of knowledge of Native American Indians and Indian culture and folklore.Gloria has grown sons and a daughter with numerous grandchildren.

Wilma Alsum
After a career as an LPN for many years, Wilma retired, but then decided she needed a part time job. Wilma recently joined our staff and is in charge of deliveries and makes sure the beautiful flowers we create get to the correct location and in good condition. In addition to deliveries, she helps through out the store with daily maintenance, cleaning and processing flowers when they arrive from our vendors through out the week, removing stamens from lilys (which is a big job) and an all around helpful individual. When Wilma is not here at the store, she enjoys her home in Randolph, Wisconsin, the gardens surrounding and a healthy and active life with her husband Gerhardt Wilma has 3 grown children and a number of grandchildren that she spends a much time with a possible. Wilma is active in her church in various capacities. Wilma is a great addition to our staff on a part time basis and we look forward to her smile on the days she is with us.

Martha Morrissette
Martha has recently joined our staff on a part time basis. She has many years of floral experience form her 32 years as an active florist. She recently had been the manager and chief designer at the Sentry floral department in Sun Prairie, Wisconsin, until the store closed. Martha brings a wealth of floral knowledge with her about flowers and design as well as knowledge of plant care. Her ability to design a look that is entirely different than what is expected is a plus to our store and floral abilities and customers who seek her skill. She is new in our design group, but shows a great ability to fulfill all floral orders in sympathy work, as well as everyday floral designs for a patient in a hospital or retirement complex. When not at our store, Martha enjoys her home in Columbus, Wisconsin and spends time with her favorite pet, a cat named Bailey. Martha has a Mother who lives in west central Wisconsin and she spends some weekends with her and other family members. Martha will be a definite asset to our design group as well as to our store.